Thursday, August 9, 2012

Nearly Nude Olympics?

Olympic organizers are not dummies. They understand the importance marketing plays when planning events. The more TV viewers, the more money the IOC makes. And what brings in spectators? Oh sure, the competitive nature of athletic events, the excellence of the participants and the human drama that unfolds before us every four years is appealing. But if this week’s post about Google searches for Olympic bulges and camel toes is any indication what really sells the Games is sex.


It is for this reason that women’s volleyball is performed in tiny bikini tops and bottoms while the men wear baggy shorts and shirts. It’s not because the women need more aerodynamics than the men. In fact, most of the women’s Olympic uniforms leave little to the imagination. But the IOC is not done yet. Secret documents uncovered by Dogs & Jeans reveals a strategy to go even further:
Olympic NBA Dancer Uniform
2016 Olympics: Women’s Judo and Tae Kwon Do will no longer allow participants to wear heavy gis that hide their body contours. Taking a page from professional wrestling, participants in these events must select from a variety of pre-approved skimpy costumes:

  • School girl
  • Biker chick
  • Angel
  • NBA dancer

Olympic white body suit spandex
2020 Olympics: Women’s boxing will adopt the beach volleyball 2-piece for competition. Fencing will still allow for full body covering, but the heavily armored cotton suit will be replaced by a white spandex jumpsuit with strategic “cut outs”.

Team mexico olympic body paint2024 Olympics: In the final stage of the 3 phase transition, all women’s uniforms will be banned and replaced with body paint.

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